Circumstances and situations existing before a given behavior occurs that provide the rationale or motivation for that behavior. They include knowledge, attitudes, beliefs, values, and self-efficacy. |
Skills, resources, and barriers that help or hinder a given behavioral or environmental change. They include availability and accessibility of resources; laws, rules, regulations, and policies; and skills of individuals. |
Feedback, positive or negative, that follows a particular behavior. These factors include the attitudes of others; the individual's physical or emotional changes and feelings after the behavior; economic impacts; ads and mass media; and perceived social acceptance of the behavior. |